We are being bombarded with offers of “free cloud storage”

Cloud ClipartThe phrase “in the cloud” just means that computers remote from our own local network are involved. I covered this in a blog three years ago called Cloud Computing, but then I was thinking more of the provision of software in the cloud rather than just storage space for our data.

Today, though, I’m just looking at the provision of storage space. You can avail yourself of free cloud services just to use the storage space – whether or not the service actually includes software. Some of the most popular are:

Google Drive – 15gb space, 10gb max file size
OneDrive (was Skydrive) – 7gb space, 1tb max file size (you’d need to upgrade to a paying service for a 1tb file)
Amazon – 5gb space, 2gb max file size
Dropbox – 2gb initial free space, max file size is the same as available space
Box – 10gb free space, 250mb max file size

Filing cabinet in the cloudsThe free space listed above is what they are advertising today (28/05/2014). There are often special offers. For instance, I was lucky enough to latch onto “Box” at a time when they were offering a whopping 50gb free space. And with the Dropbox service, you can earn extra free space – eg by introducing other users. In fact, if you were to open a free Dropbox account via the link above, then I would receive an extra 500mb space for introducing you and you would earn an extra 500mb space for joining via a referrer (me).

Why would you use cloud storage?

  • It provides you with a “remote backup”. In other words, if the worst happened and all your computers, files, backup drives, usb drives, DVDs, and everything else were all lost in one single event (such as fire, theft, or flood) then the remote copy in the Cloud would not be affected.
  • It can provide a way of synchronising data between lots of devices (eg a smartphone, a tablet, a laptop, and a desktop). True synchronisation is when the data is kept on different devices and they are all kept “in step” (in this case, via a Cloud service). An alternative to synchronisation is to use the Cloud storage as the ONLY copy of the data. In that case, no synchronisation is necessary, but you do have to have an active internet connection to access the data. Most cloud storage services offer the ability to synchronise to your local device.

Why wouldn’t you use cloud storage?

  • If you were very concerned about the privacy of the data you were storing in the cloud. Although the data is encrypted, it has come to light that some of the storage companies could decrypt the data if they had to. All these storage companies will divulge your data in response to legal instruction to do so – eg in response to government agencies demanding legitimate access to the data. How much the most powerful governments can also glean by other methods is, of course, now open to conjecture. You could also encrypt your data yourself before sending it to the cloud so that it has been double-encrypted by the time it is stored in the cloud. This could get messy, though, if you wanted to access the data from devices running different operating systems (eg a mixture of Windows, Mac, and Android).
  • If you have lots of data to store, it may not fit in the allocated space. Also, some services have limitations on the size of individual files. That great Box account of mine has the slight drawback that it will not store files bigger than 250mb.
  • If you have a feeble internet connection then it may be too tedious to upload files to the Cloud.

So why are all these companies competing to offer us a free service?

Clouds on laptop screenNo doubt they are trying to build large customer bases that they will be able to capitalise on in the future. Even now there are usually “professional” versions of the free storage plans that charge a monthly subscription for an enhanced service.

This is exactly where the computer companies want us to go. The likes of Microsoft have realised that it’s difficult to keep selling “new improved, enhanced” versions of their software every 2-4 years. From a marketing point of view it’s much better to get people to sign a direct debit for a small monthly amount that they will continue to pay month after month, year after year. This is the basis for the Office 365 version of Microsoft Office. I’m not quite sure when they sneaked it past us, but if you open Word 2010 on a Windows 8 computer and go to open a file, then the initial (the default) location that it will look for the document is now “OneDrive” (the renamed Skydrive – Microsoft’s Cloud storage service). Presumably this only happens if you actually have a OneDrive account. Nevertheless, I would prefer to have chosen to change the default to a cloud location myself rather than be led by the nose by Microsoft. Maybe this can be changed in Word or Window “Options” but I couldn’t find it.

In conclusion, as far as I am concerned it’s worth using Cloud storage for purposes of synchronisation (for this I use Dropbox) and for storing “remote backups” that I wouldn’t want to lose altogether. I still prefer to think of my own laptop as being the centre of my computing world and I suspect that a lot of other people do likewise. I’m prepared to bet, though, that we’ll allow ourselves to be herded in the direction that the big computer companies want us to go and I think that this is already starting to happen. I think that cloud storage is here to stay and will probably become the norm.

© 2011-2019 David Leonard
Computer Support in London
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